Monday night saw ITV’s brand new documentary series, Rookies, début to a robust audience which saw the youngling copper show snatch the 9pm time slot from its rivals.

Full report available at: Mediatel Connected > Display > Online

Full report available at: Mediatel Connected > Display > Online

According to UKOM data recently released by comScore MMX, the UK’s desktop-only online population continued to steady at 45.1 million unique visitors in the month of May.

Yesterday’s climatic confrontation between Serbian Men’s Singles title holder Novak Djokovic and Swiss usurper Roger Federer secured Sunday’s biggest audience.

Thursday night saw BBC One’s long running and unstoppable, slightly-famous-person-cooking show, Celebrity MasterChef (9pm), once again beat off its prime time rivals in an excited flurry of sweat, tears and innuendo.

Tuesday night saw the third series of BBC One’s cautionary soap opera The Syndicate (9pm) reach its suspenseful climax.

Full report available at: > Mediatel Connected > AV > Television > Monthly – Hours & Share

The unstoppable force of Celebrity MasterChef won the 9pm slot, with 3.7 million viewers and a 19% share tuning to see gurning, spray-tanned horseman of the apocalypse, Rylan Clark cook some venison.

Yesterday saw ITV’s sob-fest Long Lost Family (9pm) once again claim Wednesday’s prime time slot as the highly theatrical factual drama easily beat its rivals.