Simon Andrews, founder of mobile agency addictive!, on Google at the World Mobile Congress.

Simon Andrews, founder of mobile agency addictive!, looks at the start of the GSMA Mobile World Congress.

Internet advertising is experiencing its second boom, with projected growth rates reaching startling proportions. Simon Andrews, founding partner of Big Picture Advertising, explains the changes that need to take place at agency level to capitalise on this online potential…I was fascinated by the MediaTel INSIGHT conference on the future of online the other week. There… Continue reading What’s holding digital back?