MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
ARCHIVE ▸ Stuart Corke
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
Chicken tikka massala is no longer Britain’s most popular dish; it is now the Chinese stir-fry. This is according to the findings of the IPA’s latest report on ethnic diversity, which examines the rapidly expanding multicultural landscape of the UK.
MediaTel’s Electronic Trading Debate opened via a video Q&A with Andrew Troullides, chief media officer at IMD.
According to Bank of America Merill Lynch (BoAML) BSkyB is expected to have a weak first quarter for their fiscal year starting July.
A young people’s consumer confidence index (YPCC) has been conducted to understand what young people think about their current and future economic prospects.
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012
ZenithOptimedia has downgraded its 2012 UK advertising forecast and consequently revised downwards its growth forecast slightly for 2013 and 2014.
The last episode in the series of Mrs Biggs (9pm), saw a combined ITV1 and ITV1 hd audience of nearly 3.9 million viewers.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.