IPC Media last week signaled a shift in its operations to concentrate on brands and core markets, rather than individual magazine titles. The move follows a very similar reorganisation late last year by rival publisher Emap, which set up dedicated community networks to focus its media on key audience groups rather than bundling them by… Continue reading Feature: Publishers Move Towards “Media-Neutral” Brands
Month On Month Monthly national newspaper circulation figures for May, released by the ABC this week, showed an overall drop in sales of 0.5%. Sport First saw the greatest fall in circulation, down by almost 20% – or 15,925 sales – in a month on month analysis. Sunday Business also performed badly, slipping almost 8%… Continue reading National Newspaper ABC Round-Up – May 2000
A drop in both circulation and readership occurred across the national press market during 1999. Total circulation fell by 1.9% throughout last year, an actual fall of 511,651 sales. The popular papers in both the daily and Sunday sectors lost the greatest sales overall – falling 1.6% and 3.9% respectively. January – December 1999 ABC… Continue reading National Press Market Round-Up – 1999
The latest data from the National Readership Survey (NRS) shows a continuing decline in readership figures, with a YOY decrease of 4.4%. The largest losses were seen at the Sunday People which dropped 18.3%, or 776,000 readers. The Mirror also fell 14.3% and The Times 11%.News of the World’s 5.7% drop was put forward by… Continue reading National Newspaper NRS Round Up – April 2000
Month On MonthMonthly national newspaper circulation figures for April, released by the ABC this week, showed a overall drop in sales of 1%. Sunday Sport saw the greatest fall in circulation, down by over 6% – or 12,500 sales – in a month on month analysis, while Sport First shed a further 6% over the… Continue reading National Newspaper ABC Round Up – April 2000
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures from the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 4.4% – or 3.2m readers – for the six month period ended March 2000.The largest falls came from the Sunday People (down… Continue reading National Newspaper NRS Round Up – March 2000
Nova, the epitome of fashion and feminism from 1965-75 has been relaunched today by IPC. Aiming to offer an edgier alternative to women’s fashion glossies, the last time its target readers saw the bubble-print masthead -retained for the re-launch- they were probably in nappies and orange terry towelling, if they had even been born.This may… Continue reading First Issue Review: Nova: The Fashion Magazine Reborn?
Month On MonthMonthly national newspaper circulation figures for March, released by the ABC this week, show an impressive increase in sales from the Racing Post, which climbed 20% compared to February, and a significant increase by the Financial Times, which saw its circulation base grow by almost 6% compared to last month.The Sunday Business saw… Continue reading National Newspaper ABC Round Up – March 2000
Aura is Eve Pollard’s Parkhill Publications latest offering following the launch of Wedding Day last year. It is to be published monthly and the cover price is £2.50.Aura aims to target ABC1 women with an average age of 40 – the ones who “read Honey, wore loon pants and Biba T-shirts, screamed at The Monkees,… Continue reading First Issue Review: Aura: Jaffa Cake Years
A quick glance at a selection of current ads will confirm the fact that sport most definitely sells; possibly even more effectively than sex in the case of Premiership football. It is perhaps surprising, then, that there are currently no general sports consumer magazines on the market, with most publishers concentrating on specific sports or… Continue reading Feature: Sports Mags Market To Broaden With New Launches
