More Data Analysis Press articles
The Independent‘s decision to launch a tabloid-sized trial version for commuters may have boosted circulation at the title, but it has so far failed to have any positive effect on readership (see Independent Reveals Details Of Tabloid Launch).The latest NRS national newspaper figures show the title suffered a 12.6% year on year decline in readership,… Continue reading NRS National Newspaper Round-Up – November 2003
News International’s decision to follow in The Independent‘s footsteps with the launch of a tabloid edition of The Times appears to be proving successful. The latest ABC circulation figures for December show that the move helped boost circulation at the paper by 2.3% month on month to 636,331.The compact version of The Times hit the… Continue reading ABC National Newspaper Round-Up – December 2003
The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003
The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003
The latest ABC circulation figures for the six months to October 2003 suggest that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet edition, launched… Continue reading ABC National Newspaper Round-Up October 2003
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million advertising campaign, the paper experienced a sharp 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
The latest NRS figures for national newspaper readership revealed no reprieve for the Financial Times, which continued to suffer during the six months to August 2003, despite a £2 million advertising campaign to promote its recent redesign.The title saw readership shrink by 18.3% year on year to 463,000 as it remained at forefront of the… Continue reading NRS National Newspaper Round-Up – August 2003
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month to 207,423. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s… Continue reading ABC National Newspaper Round-Up – September 2003
The latest national newspaper NRS readership figures for the six months ending July 2003 brought less than impressive news for Trinity Mirror’s flagship tabloids, The People and the Daily Mirror, which both suffered significant declines.The People experienced a 21.4% year on year fall in readership, which fell below 3 million to just over 2.4 million.… Continue reading NRS National Newspaper Round-Up – July 2003