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The last round of bidding for broadcasting rights to Premier League football matches not only raised unprecedented amounts of money for the league itself, but also ushered in what could be the future for making profit beyond ad revenue when screening matches. NTL won rights to show 44 matches as pay-per-view (PPV) events, but recent… Continue reading Insight Analysis: Viewers Will Resist Pay Per View TV, Says Survey

The Radio Authority has received one application for the local digital multiplex service licence for the Central Scotland area. Switch Digital, the consortium comprising the Wireless Group, Clear Channel, Capital Radio and the Carphone Warehouse, is the sole applicant for the licence, which will serve a population of up to 2.75 million listeners.The licence is… Continue reading Switch Digital Is Sole Bidder For Central Scotland Digital Licence

Reuters is continuing its online drive with the launch of a digital sports news service. The move is part of the group’s four-year £500m restructuring strategy to become a net-based information service, unveiled earlier in February (see Reuters To Spend £500m On Net Plans).The service is expected to focus on the key sports including football,… Continue reading Reuters To Launch Sports News Service

More than 7 million households in the UK now have access to the internet. This figure, which represents more than a quarter of UK homes, has grown from 4.9 million when researchers MMXI Europe began its monthly reporting in October last year.Around 20 million individuals are now thought to have access to the internet at… Continue reading UK Brands Growing Online As One Quarter Of Households Have Internet Access

Shares in Cable and Wireless did well yesterday following several recommendations. They ended up 41p at the end of the day’s trading, at £11.70.Also doing well was Pearson, which rose £1.02 to end at £17.65, a rise of over 6%. Meanwhile Reuters shares ended up 17p at £12.95.United News & Media fared less well on… Continue reading Sharewatch

Cinema admissions last month failed to reach the same total for the same period last year – unsurprisingly as July 1999 saw the release of the record breaking Star Wars: Episode 1- The Phantom Menace (see Star Wars Episode 1 Smashes Box Office Records). Admissions for July 2000 were, at 14.1 million, down 3% on… Continue reading July’s Cinema Admissions Fail To Beat 1999 Figure

Having begun to target London’s high earners with large scale outdoor sites in the Square Mile (see Van Wagner Gives Big Spenders The Big Picture), Van Wagner now has designs on the Capital’s top shoppers.The company’s “One Knightsbridge Green” site is positioned on Brompton Road, between the two stores perhaps most associated with the ultra-rich,… Continue reading Van Wagner To Launch Biggest Billboards On The Planet

Official figures show that the underlying rate of inflation remained at 2.2% last month. The key index, used by the Bank of England to set interest rates, which excludes mortgage payments, remained at the June figure of 2.2%, but is still well below the Government’s target rate of 2.5%. The steadying of inflation makes it… Continue reading July Sees Steadying of Inflation Rate

Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports

Digital TV may be pleasing its subscribers with an increased range of channels, but what is it doing for their relationships? New research from BMRB International has shown that the “couch commandos’” sport of choice – “flicking” – is even more popular amongst the men digital households with digital TV, but that women are not… Continue reading Choice Pleases Digital Viewers But Encourages “Flickaholics”