The Sun‘s new free internet service, CurrantBun (see The Sun Serves Up CurrantBun), has roused a tremendous response from both readers of the paper and potential content providers, according to a statement from the tabloid’s parent company News International (NI).Claiming tens of thousands of calls to the CurrantBun hotline, Sun editor David Yelland says that… Continue reading News International Claim ‘Huge Success’ For CurrantBun
Performance was generally poor in February this year as far as readership levels were concerned, according to the latest NRS figures. The Daily Mail, Financial Times and the Mirror were the only national titles to show improvements in readership during the second month of 1999. The Daily Mail and the FT showed readership increases of… Continue reading National Newspaper NRS – February 1999
A poster ad for Irn-Bru, which featured a Jersey cow next to the line, “When I’m a burger, I want to be washed down with Irn-Bru,” was the most complained about ad in 1998, according to the Advertising Standards Authority’s (ASA) annual report. The Authority received 589 complaints about the ad for A G Barr’s… Continue reading Irn Bru’s ‘Cow’ Ad Offends Consumers
Performance was generally poor in February this year as far as readership levels were concerned, according to the latest NRS figures. The Daily Mail, Financial Times and the Mirror were the only national titles to show improvements in readership during the second month of 1999. The Daily Mail and the FT showed readership increases of… Continue reading National Newspaper NRS – February 1999
Following reports of a large number of complaints to the Independent Television Commission last month, regarding the advert for EMAP’s new weekly Heat magazine (see Newsline), the watchdog has asked the EMAP to withdraw the adverts.According to its monthly report, the ITC received complaints from 318 viewers about the ad, which showed different people in… Continue reading ITC Bans Hot Emap TV Advert
The BBC might need to begin carrying advertising in order to raise its revenue, according to a submission from the Incorporated Society of British Advertisers (ISBA) to the BBC Funding Review Panel today. It follows submissions from both ITV and the CRCA (see Newsline).ISBA believes that in order to maintain the quality and diversity of… Continue reading ISBA Suggests BBC Uses Spot Advertising To Increase Revenue
The Independent Radio Group, owner of six radio licences in Scotland and the north-west, yesterday posted its annual financial results for 1998. The group, which launched Wire FM at the beginning of last year, reported a reduction in pre-tax losses from £2.8 million to £2.5 million.Group sales increased by 10% to £3.9 million, with an… Continue reading Independent Radio Reduces Losses
The Commercial Radio Companies Association (CRCA) and ITV have today submitted a letter to the secretary of state for culture, media and sport, Chris Smith. Both are voicing a shared view as regards the future funding of the BBC.The two bodies feel that the BBC Funding Review Panel, which is asking for money for further… Continue reading Commercial Broadcasters Say BBC Should ‘Live Within Its Means’
The Scottish Media Group (SMG), owner of Scottish Television and the Sunday Herald, has announced that it has acquired the Scottish outdoor advertising companies Baillie Advertising and Baillie Lite.Baillie is based in Edinburgh and has a total of 357 larger 48-sheet sites and 367 smaller 6-sheet sites spread across Scotland. The acquistion adds to SMG’s… Continue reading Scottish Media Group Expands Outdoor Portfolio
EMAP fell sharply yesterday following an analysts’ briefing which caused profit forecasts to be downgraded. Shares closed down 61p at 1,220p. The TV campaigned for EMAP’s Heat magazine has this week been banned by the Independent Television Commission (see ITC Bans Hot Emap TV Advert)Adscene, the regional newspaper publisher, was boosted by the news that… Continue reading Sharewatch
