RAJAR has joined forces with Acorn to extend RAJAR analysis capacity.All electronic subscribers to RAJAR will now have access to CACI’s Acorn geodemographic classification. This enables advertisers to target their radio advertising by matching their customer profile to the listener profile of a radio station.The Acorn classification gives a more detailed analysis of different consumer… Continue reading RAJAR Joins Forces With Acorn
21st Century Publishing is to launch the monthly magazine Satellite and Video Today on September 15. The title used to be a suppplement of Satellite TV Europe.The magazine will target all home entertainment and technology enthusiasts. It will have a cover price of £1.95 and an initial print run of 100,000.21st Century PublishingNicholas Morse 071… Continue reading Satellite And Video Launch
RAJAR has joined forces with Acorn to extend RAJAR analysis capacity.All electronic subscribers to RAJAR will now have access to CACI’s Acorn geodemographic classification. This enables advertisers to target their radio advertising by matching their customer profile to the listener profile of a radio station.The Acorn classification gives a more detailed analysis of different consumer… Continue reading RAJAR Joins Forces With Acorn
The Financial Times is to launch a colour magazine supplement on September 20th, about the Whitbread Round the World Yacht Race.It is the first time for more than 20 years that the FT has brought out a colour magazine. It will be the first in a series of non-business titles planned by the paper, covering… Continue reading Financial Times Colour Supplement
The Times announced yesterday that it is to cut its cover price indefinitely from 45p to 30p on weekdays and from 50p to 40p on Saturdays, after the experimental reduction in Kent. (Newsline 2/8) At 30p the Times will be 2p cheaper than the middle market papers the Daily Mail and the Daily Express, and… Continue reading Times Cuts Price
Johnston Press increased their interim pre-tax profits by 24% from £4.85m to £6.02m, in the six months to June.The Edinburgh based publishing group attributed the rise to the West Sussex County Times achieving a significant profits increase, aided by the Worthing Guardian, which was acquired at the end of 1992.
21st Century Publishing is to launch the monthly magazine Satellite and Video Today on September 15. The title used to be a suppplement of Satellite TV Europe.The magazine will target all home entertainment and technology enthusiasts. It will have a cover price of £1.95 and an initial print run of 100,000.21st Century PublishingNicholas Morse 071… Continue reading Satellite And Video Launch
The Media Business Group has beaten Zenith Media to the £23m press buying business for the Book Club Associates (BCA) book and music club account. Zenith has retained the £450,000 BCA broadcast buying.Watson Ward Albert Varndell has held the account for the past five years. Ken Mansfield, who resigned as media director at WWAV earlier… Continue reading Media Business Group Wins BCA
Anna Home, Head of BBC Television Children’s Programmes, today announced the details of children’s programmes for the next year. The £59m package places emphasis on quality programmes.There is a new Sunday teatime drama called Smokescreen, starring Anita Dobson, Paula Wilcox and Joan Sims. There is also a new series of The Borrowers, starring Daniel Newman.Live… Continue reading BBC CHILDREN’S SCHEDULE
Johnston Press increased their interim pre-tax profits by 24% from £4.85m to £6.02m, in the six months to June.The Edinburgh based publishing group attributed the rise to the West Sussex County Times achieving a significant profits increase, aided by the Worthing Guardian, which was acquired at the end of 1992.
