TV COSTSITV Revenue For June Came In At 16.6% Down On 1990 At £123,209,032, reflect- ing the influence of last year’s World Cup, as well as the current economic climate. The overall picture remains depressingly gloomy.Although advertising spending has been only around 4% down for the last few months,this current fall scuppers hopes that the… Continue reading TV ROUND-UP – JUNE
With over three months to go before the ITC announces the winners of the new ITV franchises, rumour, speculation, and the attendant headaches and fears, are approaching fever pitch.After last week’s flurry of bid rumours, Thames now takes centre stage with the ‘news’ that it has been outbid by both of its rivals. CPV-TV is… Continue reading TV Franchise Bids-Speculation Continues
The spate of rumour and speculation about the size of the cash bids for the new TV licences has sparked a row over share prices.It is against Stock Exchange regulat- ions for shareholders to leak news of their cash bids. Assurances have been secured that the news has not come from the ITV companies themselves,… Continue reading TV Share Prices Row
New research from the Radio Times shows that R.Times readers are selective viewers of television, and tend to be lighter viewers. Radio Times readers expressed a preference for some soap operas, news, drama and cultural prog- rammes. TV Times/TV Quick readers like soap operas, sitcoms, emotional dramas, and comedies. No/Hrs RADIO WHAT’S TV TV Hours… Continue reading Radio Times Qualitative Research –
Today’s seminar on the new BARB contract updated users on the findings of the parallel run and the expected state of play on 5 August.Bob Hulks, who chaired the meeting, began by describing the session as “a midwife’s pre-birth statement on the state of the baby”.Hulks set out the objectives of the parallel run, pointing… Continue reading New BARB Contract – Update Presentation
First National Radio, the consortium which won the INR1 licence, is to begin a five week campaign to raise the £16m needed to launch the station.The group has estimated advertising revenue for the first year will be £5.5m, and that it will not make a profit until the third year.
The latest BARB bulletin announces that from the week ending 23rd June 1991 the basis for estimating Astra universes has been changed.Using the first tranche of the 1991 Establishment Survey (instead of the National Readership Survey) for estimating penetration of satellite reception equipment, means that all BARB universe estimates will be from the same single… Continue reading BARB Bulletin: Astra Panel Universes
The Radio Authority yesterday awarded the INR1 licence to First National Radio (FNR) – Showtime Radio.Three applications were received by the Radio Authority for the licence. The two unsuccessful bids came from Classic FM and UKFM (Newsline 23/5).The first of the two Independent National Radio FM licences was awarded under the terms of the 1990… Continue reading INR1 Licence Awarded
HDM Horner Collis & Kirvan has identified sixteen homogenous groups or ‘sociostyles’ amongst European consumers, to aid in the targeting of pan-European campaigns.HDM believes that: “It is ‘common’ attitudes, not necessarily common back- grounds, that will bind Europe together.”In an effort to build a true Eurobrand, HDM recognises the need for awareness of European consumers.… Continue reading European Consumers
