The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.
02 Jun 2025 | Bob Wootton
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.