Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
18 Dec 2024 | Bob Wootton
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.