In the aftermath of Davos and global events, Nick Manning calls on responsible governments to provide alternatives to the media baron-run platforms.

Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.

Nick Manning concludes his series reflecting on the ‘Advertising: Who Cares?’ summit by outlining the recommendations for action. 

Nick Manning takes issue with Nick Clegg’s views on the web, and explains four ways that agencies can help drive change.

Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the ‘Advertising: Who Cares?’ conference.

There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.

In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?

The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.