In the midst of the entire patriotic binge-watching on the other side, ITV’s best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.
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After being abandoned for the last few weeks, the Commonwealth Games: Opening Ceremony gave people the excuse to escape the long sunny evenings and once again return to gawp at their telly box while coming over all patriotic.
Yesterday saw ITV soap Emmerdale (7pm) treat viewers to a whole hour of ill-fated rural romances and sheep dip-scented backstabbing as the home of doomed relationships played host to yet another pantomime of a wedding.
While never quite reaching the ‘outrage’ heights of Channel 4’s Benefits Street, Benefits Britain: Life on the Dole had managed to gain a stagnant fan base over the past six weeks
Set four years after the first series and the introduction of the Poor Law Amendment Act of 1834, the workers of Quarry Bank Mill still wouldn’t be mistaken for Balamory characters.
The bizarre handling of such a hot topic saw the audience fall by 23% night on night, with a total of 2.7 million viewers watching.
Just 24 hours after the Tournament That Shall Not Be Named finally wrapped up, the nation’s TV schedule snapped back into normality.
Sunday night saw enthused football fans reach a frenzy of global proportions with all eyes on the Estadio do Maracana in Rio de Janeiro, as – at long last – the FIFA World Cup 2014 (7pm) tournament finally came to an end.
Thursday night brought a blockbuster evening of soapy treats with all three of the big players making an appearance, despite a lower-than-usual turn out.
Wednesday saw ITV win over the evening audience with a solid line-up featuring a mix of the country’s favourite soaps and the exclusive broadcast of the FIFA World Cup 2014’s very last semi-final match.