An advertising recall survey commissioned by GMTV has dispelled the myth that breakfast time is a bad time to run a campaign. The study, conducted by Continental Research, reported the highest levels of recall of advertising during the breakfast period.Almost 2000 participants were interviewed for the report immediately after viewing television. Of all commercials seen… Continue reading Breakfast Time Best For Ads, Says Report
MediaTrader, the online media availability service launched by MediaTel just over two months ago (see MediaTel Launches MediaTrader), continues to maintain its position as the leading online media trading site.Latest media owners to sign up include Chrysalis, Real Media, Ziff-Davis, Stadium Radio, Space Mountain and Bag Media. They join over 40 media owners who are… Continue reading MediaTrader Continues To Maintain Pole Position In Media Trading Site Contest
Now Digital has won the local digital radio multiplex licence for the Bath and Bristol area. This is the second such licence won by the group (see GWR’s Now Digital Takes Wolverhampton Digital Licence), a wholly owned subsidiary of GWR, and is expected to be joined shortly by another for the Coventry area, where Now… Continue reading Now Digital Gains Second Digital Multiplex Licence
Market makers forced BSkyB shares even lower yesterday, anticipating the flood of shares which will appear on the market when Vivendi sells some of its stake (see Sharewatch). Shares in the satellite broadcaster slid 66p to £11.45 yesterday, giving a total loss in value of 22% over the week.Daily Mail and General Trust produced interim… Continue reading Sharewatch
Reed International continued to do well on the strength of its chief executive Crispin Davies’ positive comments at the Merrill Lynch conference (see Sharewatch). Prices rose 26p to finish at £5.26 at the close of yesterday’s trading. Ulster Television also had a good day, gaining 20p to end at £2.92½.BSkyB shares continued to slump following… Continue reading Sharewatch
Confidence in the future of dotcoms may be wavering on the stock exchange but it has not put Matthew Wright, showbiz editor at the Mirror, off leaving Fleet Street for net-based journalism. Wright has been appointed editorial director for www.mykindaplace.com, the on-line magazine for teenage girls due to launch this summer.Commenting on his decision to… Continue reading Mykindaplace.com To Target Girl Power On The Net
NTL announced today the acquisition of a stake in Leicester City football club. The £12.5m deal will give the cable group its fourth media partnership with a Premier League club.Under the terms of the agreement NTL’s subsidiary Premium TV will give the team an interest free loan of up to £11.5m, which will be converted… Continue reading NTL Buys Stake In Leicester City
Channel 4 has fallen foul of the Independent Television Commission (ITC) for allowing an advert for Subaru cars to be shown across the whole centre break of motoring programme Driven, presented by Penny Mallory and Mike Brewer (left).The advert, which aired in February this year, took the form of a pastiche of motoring programmes like… Continue reading ITC Upholds Advert Separation Complaint Against Channel 4
Cable giant NTL has pulled advertising of its free internet service after a series of customer complaints. NTLworld was launched ahead of schedule in April (see NTL Launches Free Internet Service Ahead Of Schedule), but demand has been so high for the product that the group has been forced to stop advertising it in order… Continue reading NTL Pulls Advertising Of Net Service
BBC Worldwide has recruited a marketing manager for “Project Urma” from IPC Media. Janneke Diemel, who was senior marketing information executive for Marie Claire and Marie Claire Health and Beauty will work on an autumn launch of the new women’s magazine, the title of which is yet to be revealed. Reuters has succeeded in nabbing… Continue reading Appointments Brief
