Transport advertising group TDI has launched a new department specialising in non-standard advertising. TDI Impact will focus on delivering special campaigns such as the Yellow Pages Train and the American Airlines Trav-o-lator.The group recently achieved success with its ready2shop.com campaign which covered an exhibition walkway at London Fashion Week. It now plans to focus on… Continue reading TDI Launches Department Dedicated To Non-Standard Advertising
Advertising group Grey London put its name to good use last month when it became the first major agency in the UK to target the over 50’s. Launching an offshoot dedicated to the older sector, its chief executive Steve Blamer commented on the potential of this untapped market by saying: “The opportunity has been created… Continue reading Feature: Grey Is The New Black As Advertisers Take On The Oldies
The Independent Television Commission (ITC) has published a consultation paper on the regulation of interactive services. After a period of discussion with broadcasters and interested parties, it has identified the main issues in the emerging technology.The regulatory body has decided not to introduce a new code but to amend current guidelines as appropriate. The main… Continue reading ITC Consultation Sets Out Guidelines For Interactive Services
BSkyB has teamed up with US electronic company TiVo, whose products allow viewers to personalise their television viewing. Personal video recorders will be launched in the UK later this year.The machine has a hard disk which can store up to 30 hours of programmes and can be instructed to record an evening’s programmes. The viewer… Continue reading BSkyB To Bring Personal TV Viewing To The UK
Last night MediaTel held its second Media Question Time event at the BBC Radio Theatre. Media professionals from all areas of the industry gathered to watch and grill a distinguished panel. BBC Radio media correspondent Torin Douglas chaired the event and on the panel were Richard Eyre, managing director of Pearson Television, Hugo Drayton, managing… Continue reading MediaTel Question Time Event Assesses The Future Of New Media
EMAP On Air had appointed a dot.com manager. Hitesh Bhatt, who has been at the division since its launch, will take on the newly-created role. He will be responsible for developing the dot.com side of the business and formulating cross-media ideas across EMAP’s divisions.Dave King, sales director at the group said: “The internet and radio… Continue reading EMAP On Air Gets Dot.com Manager
As the race to corner the interactive market steps up, BSkyB has announced it is to broadcast Britain’s first national interactive advertisement. It has teamed up with Ogilvy & Mather to trial the UK’s first fully interactive ad for Unilever’s Chicken Tonight.The pilot advert, to be launched in April on Sky Premier 2, will allow… Continue reading BSkyB To Broadcast First National Interactive Ad
It is understood that Richard Desmond, owner of OK Magazine publisher Northern & Shell, is planning to float the business, along with his Portland Investments group, to raise up to £500 million. Desmond’s two publishing groups produce a number erotic magazines and gay title Attitude; he also has a deal with Carlton Television to produce… Continue reading OK Publisher Plans Floatation
Shares in Cable & Wireless floundered over the proposed terms of the sale of its stake in Hong Kong Telecom. C&W stock finished down 52˝p at 1,345˝p.Reed International, the UK parent of Anglo-Dutch publishing group Reed Elsevier, continued to fall over lack of confidence in the group’s ecommerce plans (see Jobs To Go At Reed… Continue reading Sharewatch
Reed International, the UK division of Anglo-Dutch group Reed Elsevier, continued to tumble; stock shed over 8%, closing down 45źp to 503p. Its parent group announced poor financial results last week (see Jobs To Go At Reed Elsevier As Part Of Cost Cutting).The news that Granada has been referred to the Competition Commission in regard… Continue reading Sharewatch
