Dennis Publishing is investing £1.5 million in a television and press advertising campaign to support the launch next month of its first women’s consumer magazine.Currently running under the codename Project Denise, the magazine is aimed at 25-40 year old women “who are demanding top-notch products, quality and service from phone or online shopping.” Dennis, which… Continue reading Dennis To Promote ‘Project Denise’ With £1.5m Campaign
Newspaper group Trinity Mirror has turned out a strong trading statement ahead of its second half financial results which are due for release on 15 March. The company said that advertising revenues across its national newspapers were showing a second half annual growth of 9% for the six months to 2 January 2000.The group’s flagship… Continue reading National Newspaper Ad Revenues Strong At Trinity Mirror
Channel 4 has unveiled plans to spend £15 million on online investments during 2000. Six new online businesses are to be launched including a comprehensive film site supporting FilmFour, an entertainment portal linked to planned entertainment channel E4, a horse racing site, and a series of linked educational sites.The first launch, however, will be a… Continue reading Channel 4 To Quadruple Online Investment
RAJARABCsNational newspaper releases dates:July-December 1999 ABCs for consumer magazines will be released on 11 February 2000. Regional newspaper ABCs for July-December 1999 are released on 10 March 2000.NRSTopline figures release dates:Full readership breakdown release dates:RAJAR: 020 7584 3003 Audit Bureau of Circulations: 01442 870 800 National Readership Survey: 020 7632 2915
Shares in Scottish Media Group rose 60p to £11.15p as the group announced it had acquired Ginger Media for £225 million (see Ginger Acquisition Strengthens SMG’s Presence).Groups with a similar mix of interests were affected by the deal. Chrysalis, which also has both television and radio investments, climbed 45p to £16.20. Granada, however, one of… Continue reading Sharewatch
Style title Sleazenation has been redesigned under new editor Stuart Turnball. A new logo, increased size and extra pages are part of the revamp, which is unveiled in the February issue. A new national football title was launched last Friday. Football Gazette, for the “serious” football supporter, contains analysis of every upcoming fixture in the… Continue reading Magazines Brief
IPC Magazines has put together television advertising campaigns for two of its titles, What’s On TV and Now. What’s On TV, which comes from the group’s Tx stable, is to be promoted with a £2 million fully-integrated campaign taking television, press and point of sale advertising.The ads, created by Delaney Lund Knox Warren and booked… Continue reading IPC Pushes Mags With TV Promotions
Chris Evans’ Ginger Media Group, which includes Virgin Radio, has decided to go ahead with a full sale of the company to Scottish Media Group (SMG). The companies this morning confirmed the £225 million deal, which sees SMG beating off rival bids from Clear Channel Communications, French radio group NRJ and the Guardian Media Group.More… Continue reading Ginger Sells Up To Scottish Media
Shares in Scottish Media climbed yesterday as it confirmed a deal to buy Ginger Media Group for £225 million (see Ginger Sells Up To Scottish Media). Prices climbed 18p to £10.55p. Flextech, Scottish Media’s largest shareholder, fell at the news; stock was down 25p to £12.25pBSkyB also made gains, and was one of the best… Continue reading Sharewatch
The Bank of England has today voted to raise the official cost of borrowing from 5.5% to 5.75% – its third rate hike in five months. The decision takes base rates to their highest level since February of last year.
