It was the best of times, it was the worst of times. This was the week of the new look ITV schedule without any interuptions (unless of course you count those tiny little things called commercial breaks). ITV had much to celebrate with the top thirty list being dominated by its programmes. New programmes like… Continue reading TV Viewing Summary W/E 14/03/99
The merger between US telecoms giants, Comcast and MediaOne had on knock-on effect for UK cable group, Telewest, 29.9% of which is owned by MediaOne. Comcast sold its UK cable interests early last year (see NTL Buys Comcast UK For £363m) and so may not be interested in retaining the stake in Telewest after the… Continue reading Sharewatch
ITV companies Carlton and Granada both strengthened yesterday: Carlton closed up 19p at 594p, and Granada was up by 35p to 1,178p. The ITC yesterday issued a formal warning to Carlton over the company’s recent documentary, The Vice (see ITV’s Vice Documentary Sparks Complaints). The Commission found that the film had breached the Programme Code… Continue reading Sharewatch
IPC Magazines is building up to the launch of its new men’s lifestyle magazine Later (see IPC Launch To Come Later This Year), with the appointment of Freud Communications as PR and promotional agency.Commenting on Freud’s appointment, publishing director Robert Tame says: “Later is a massive launch for IPC in 1999 – the product is… Continue reading IPC Winds Up To Later Launch
Formula 1 chief Bernie Ecclestone has ploughed a reported £4 million into the launch of a new monthly business title called EuroBusiness. The pan-European title launches on 2 May and will be edited by Tom Rubython, founder of the original Sunday Business.EuroBusiness is targeting the pan-European advertising market and is to sell its advertising space… Continue reading F1 Supremo Funds New EuroBusiness Mag
The fast growth of home internet usage is starting to draw audiences away from some of the more traditional media, such as television and magazines. A new study by Continental Research has found that over one third (34%) of people spend less time watching television since they have ‘gone online’. Almost a quarter of people… Continue reading Online Usage Hits Traditional Media
Global media group Havas Advertising is to merge its media operations with those of Spain’s Media Planning. The merged operation will run under the Media Planning brand and will hold global media billings of £2.8 billion. The Chris Evans Virgin Radio breakfast show has been dropped from Sky One after failing to attract the anticipated… Continue reading Newsline Brief
Much of the talk at yesterday’s Incorporated Society of British Advertisers (ISBA) conference was of uncertainty – uncertainty as to the short- and medium-term economic outlook for the UK, European and global economies and, more specifically, the future implications for advertising in a rapidly diversifying media landscape.Opening the proceedings, ISBA president, Peter Blackburn, reported an… Continue reading ISBA Annual Conference 1999:
Fast Forward To Marketing’s Third Millennium
Digital One, the national digital radio network run by GWR and NTL, has lined up 30 tenders to supply programmes for its raft of new digital channels (see Digital One Advertises Three Channel Tenders).Three new channels will be available when the service launches in the fourth quarter of this year: Plays, Books and Comedy, soft… Continue reading Digital Radio Network Lines Up Possible Programme Suppliers
News International (NI) is understood to be planning the launch of free internet services which will be branded through its Times and Sun newspapers. NI is currently a joint partner with BT in the LineOne internet service provider (ISP), but reports this week claim the company is about to pull out of the venture in… Continue reading News International Expected To Launch Free ISP Services
