The ITC’s latest report states that complaints were upheld against seven adverts broadcast in January 1999Thirty viewers reported that they were unable to take advantage of Leo Burnett’s “Buy one get one free” Big Mac promotion, because restaurants had run out of stock. The complaints were rejected, as the ITC ruled that McDonald’s could not… Continue reading ITC Fields Advert Complaints
Scottish Radio Holdings (SRH) has today announced the acquisition of Scottish-based outdoor advertising contractor, Trainer Outdoor Advertising for £27.5 million. This represents SRH’s first development into the outdoor advertising industry which is currently enjoying a period of strong growth.SRH is planning to inject money into Trainer in order to expand the former’s cross-media offering to… Continue reading Scottish Radio Moves Into Outdoor With £27.5m Trainer Acquisition
The first full year since the acquisition of Grampian Television by Scottish Media Group (SMG) (see Scottish Media Soars On Merger Talk) has seen the latter’s broadcasting turnover increase by 15% to £115.8 million in the year ended 31 December 1998. Year on year ad revenue grew by 6% for Grampian and 3% for SMG’s… Continue reading Grampian Acquisition Grows SMG Ad Revenues
Following on the wheels of the newly acquired Maximum Mountain Bike (see Cabal Communications Buys Maximum Mountain Bike), the recently formed Cabal Communications have continued to spread their wings with the launch of Procycling – an “intelligent, exciting, behind-the-scenes insight” promises Cabal Communications MD, Andy Sutcliffe, – ” into the professional cycling world.”Front Cover –… Continue reading First Issue Review – Procycling
Zone publishing are launching a new official quarterly title, United Stars. The title will have an initial print run of 60,000, and a cover price of £2.50.The publisher has also relaunched its title Glory, Glory Manchester United, which is aimed at the 7-13 year old market. The relaunch issue is available as of now, and… Continue reading Zone Kicks Off Football Titles
The annual back slapping award ceremony season kicked off with ITV’s screening of the Brit Awards 1999. In years gone by the ceremony has had added publicity, plus healthy viewing figures, thanks to the antics of Jarvis Cocker and one hit wonders Chumbawumba.This year the best the event could throw up was the half hearted… Continue reading TV Viewing Summary W/E 21/02/99
Risk strategy in advertising pays off in tough economic times, according to new research. Businesses which maintain or increase advertising spend during recession grow faster once recovery starts, according to research carried out by PIMS(Profit Impact of Market Strategy).Talking at a conference, Marilyn Baxter, chairman of the IPA Value of Advertising Committee, said that not… Continue reading ‘Risk Strategy In Advertising Pays Off’ Says IPA
Channel 4’s much heralded interview with former White House intern Monica Lewinsky did not go down too well with the viewing public. Although viewing increased for the duration of the programme, according to unofficial overnight figures the peak audience was only around 3.17 million. The average audience for the hour long programme fell between 2.4… Continue reading Monica Proves To Be An Anti-Climax For Channel 4
The Mirror Group, which yesterday announced pre-tax profits of £100 million (see Newsline), rose only 1p by the close of trading yesterdayEmap gained 58p on its share price, which rose to 1418p. The group’s new weekly entertainment title, Heat, is fulfilling the publisher’s circulation plans (see Newsline).United News and Media lost 14˝p from its share… Continue reading Sharewatch
