Flextech is relaunching Family Channel in February as Challenge TV . The change follows on from Family Channel’s themed ‘Challenge Weekends’ which were running earlier in the year. The new channel will continue the pattern of interactive programming strands, which was very successful in attracting new viewers to the Family Channel.Challenge TV will transmit from… Continue reading Family Channel Takes The Challenge
The Lowe Group has today announced that it will be creating a new media company across Europe called Western International Media Europe.The company is the result of a joint venture between the Lowe Group, Initiative Media and Western International Media of the USA. The network will launch in January from Lowe’s headquarters in London and… Continue reading Lowe Group Creates New Media Company
The Guardian newspaper is expanding its current media section and turning it into a stand alone supplement. The change will occur from Monday January 13th and will include special new features such as: an advertising column written by industry insiders; a weekly profile of a media consumer and a section on how to handle the… Continue reading Guardian Makes Media Section Grow
Emap Metro has bought XL, the men’s health and fitness title, from Affinity Publishing. Emap will begin publishing the title in February. It will be the third publisher for the magazine in twelve months: Affinity bought it from Stonehart Publishing in February this year *Magazine Changes: Superclassics, XL And New Statesman.…Haymarket Business Publications has bought… Continue reading Magazine Briefs
Liberty Publishing has announced that Ian Scott has resigned from the post of ad director at Punch. He will leave the title at the end of the month.This week’s edition of Punch shows the results of a range of editorial changes which have been made under acting editor Stewart Stevens. These include alterations to the… Continue reading Punch Ad Director Leaves
The Advertising Association has welcomed the news that bingo operators will be allowed to advertise their facilities and prizes for the first time. The announcement from the National Heritage that the operators will be able to advertise on television, radio and cinema follows a similar decision to allow betting shops and casinos to advertise their… Continue reading AA Welcomes Relaxation On Bingo Advertising
According to a report in Marketing Week, the IPA is asking ISBA to resist the campaign for increased commercial minutage because it poses a threat to Channel 5.In a letter leaked to the magazine the IPA says that changes in the airtime market could prejudice C5’s “chances of survival” as a competitor to ITV and… Continue reading IPA Pushes For Curb On Ad Minutage
The Express has appointed Nicholas Rudd-Jones to the newly created post of commercial director. The move comes as the Express looks to sharpen its profile and refocus its marketing activity following its revamp in October.Mr Rudd-Jones responsibilities will include shaping the newspaper’s business strategy, product development and heading the marketing circulation and personnel departments. He… Continue reading Express Appointment
LWT’s prime time Saturday evening show Blind Date has signed a sponsorship deal with travel company Going Places which is believed to be worth around £2m.Going Places is said to be keen to exploit the synergy between its business and the holiday element of Blind Date. The show, which regularly pulls in around 10 million… Continue reading Blind Date In Sponsorship Deal
Channel 4 has announced that it has reached an agreement with the British Athletic Federation and British athletes to cover all major athletic events in Britain in a four year deal starting from February 1997.The new deal replaces the current one between the BAF and ITV which has lasted for 12 years. ITV were said… Continue reading Channel 4 Signs 4-Year Athletics Deal
