Media Sales and Marketing has been appointed by Metro Networks to handle national advertising sales for their newly launched airborne traffic news service.A total of more than 50 independent radio stations have already signed up with Metro Networks, including the GWR Group, Heart (London), EMAP and East Anglian Radio.The traffic news bulletins are offered to… Continue reading MS&M To Handle National Sales For Metro Networks
According to research conducted by CIA MediaLab’s Sensor survey, nearly half of women (46%) prefer less sex – in magazines.Following the switch of editor at Cosmopolitan and the debate concerning the amount of sex in women’s magazines, CIA MediaLab sought to clarify the public beliefs. The 46% that agree that magazines concentrate too much on… Continue reading Women Want Less Sex
The latest round of Jan to June ABCs to be released include the recently launched Rodale title, Men’s Health. Its figure of 114,975 puts it at higher than both Esquire and Face in terms of circulation. The other male health title which recently launched, XL, recorded an ABC to April of 68,140. ABC Totals Ja-J’94… Continue reading Latest ABCs – Sainsburys/Men’s Health
The Advertising Association has today launched a Top Ten league table of areas threatened by legal restrictions. 7 out of the top 10 are under threat from European legislation which, say the AA, shows the continued drift towards Europe as the battleground for advertising freedom. Top Ten Areas At Threat 1 Tobacco 2 Sweets/Snacks/Soft Drinks… Continue reading Advertising Threats – Tobacco In Most Danger
Some of the last Jan to June ABCs are now in, the late arrivals including the male titles Face and Arena, with Face up 6.3%. Private Eye has also recorded a year on year increase, of 3.7% to 191,771. ABC Totals Jan-Jun’94 Jan-Jun’95 % Change Actual Change GARDENS ILLUSTRATED 31,830 38,064 19.58 6,234 SCOTTISH FIELD… Continue reading Latest Jan-Jun ABCs
The Independent Television Commission has published its response to the proposals by the Government on cross media ownership which were published in May. The ITC “broadly welcomes the main thrust of the Government’s thinking” and supports its recognition of the need for special regulation of media ownership, and also supports the limited relaxation of rules… Continue reading ITC Seeks Role As Digital Watchdog
MTV Europe has signed a new sponsorship and advertising agreement with Levi Strauss & Co. They are to sponsor Cinematic, MTV’s magazine movie programme.Cinematic is a twice-daily fifteen minute programme which provides information on film and video releases Europe-wide. It is broadcast Monday-Friday at 3pm and repeated at 10.15pm. To increase Levi’s association with cinema… Continue reading MTV In Levi’s Sponsorship Deal
The average weekly cinema admissions for July were 2.41 million; this is an increase of 15.4% on last year, and up by over 1 million on June. The monthly total was over 10 million at 10,671,604; this is the highest monthly total so far this year. Last July’s total was 9.2 million.The strong performance this… Continue reading Batman Forever Has Biggest Opening Day Ever
96.4 The Eagle, the new service replacing Radio Mercury in the Guildford area in April 1996, has reached an agreement with Radio Mercury to take over the operation much earlier than was originally planned; 96.4 The Eagle, owned by Surrey & North East Hampshire Radio Ltd, will launch on 4 September.The station, due to its… Continue reading Guildford’s Eagle Flies Earlier Than Planned
Electronic Telegraph, the Telegraph’s on line newspaper, has secured United Airlines and Vauxhall as new advertisers. Vauxhall began advertising on Electronic Telegraph (http://www.telegraph.co.uk) on Tuesday August 22nd and will continue until February 1996. United Airlines advertisement was launched on Monday August 21st and will run for eight weeks in total.The advertisements will rotate around six… Continue reading New Advertisers For Electronic Telegraph
