The fifth national sponsorship conference held by Stragic Sponsorship began yesterday and is continuing throughout today, with the emphasis yesterday being on sports and arts sponsorship and how these could be made more innovative.Speaking at the morning session,’Sports Sponsorship: A Game with too many Players?’ the question was raised that although sport has the biggest… Continue reading Fifth National Sponsorship Conference
BSkyB has beaten ITV to the post with a $1.65m deal to screen Lennox Lewis’ defence fight for the world heavy weight crown. ITV is reported to have bid less than half this amount for the rights.
With the announcement that Martin Strivens is to leave his position as financial director at Kiss FM, further moves have been revealed, with the head of sales John Reilly deciding this week to quit the radio station.National sales will be taken over by Gordon Drummond and local sales by John Devine. Striven’s former position is… Continue reading Sales Changes At Kiss Fm
Marcus Plantin’s ambition to revolutionise Sunday night television on ITV has been tainted slightly with the announcement that the blockbuster movie slot is to terminate on February 21. ITV’s further stockpile of films cannot be broadcast until 1994 and so it is unable to keep the airtime filled with suitable material. The blockbuster slot claimed… Continue reading Plantin’s Blockbuster Slot Threatened
Rick Plata has been appointed Media Director of Burkitt Weinreich Bryant, taking effect from the beginning of April.
Janet Street-Porter has been tipped as inside favourite for the position of Controller of BBC1 Television.The favoured external candidate for the job is thought to be Steve Morrison, currently director of television at Granada.
PM Plus and Personnel Management will continue to be published by Personnel Publications, following a deal initiated by the Institute of Personnel Management, spanning the period to the year 2000. Personnel Management has a UK circulation of 48,474.Personnel Publications: 071 323 5717
The National Economic Research Associates are predicting that ad revenue gathered by ITV this year could rise by as much as £70m. It is forecasting a growth in net advertising revenue to £1.87bn, with cable and satellite seeing massive growth through the 12 months. The survey, which questioned advertising agencies throughout the capital revealed a… Continue reading ITV Revenue On The Up For ’93
The battle of the tabloids continues with the Sun reporting the Daily Mirror to the Press Complaints Commission for its report on the Queen sueing the paper for publishing her Christmas speech. In response the Mirror has been told it can either settle the matter directly with Kelvin MacKenzie, editor of the Sun, or it… Continue reading Sun Reports Mirror To PCC
The National Economic Research Associates are predicting that ad revenue gathered by ITV this year could rise by as much as £70m. It is forecasting a growth in net advertising revenue to £1.87bn, with cable and satellite seeing massive growth through the 12 months. The survey, which questioned advertising agencies throughout the capital revealed a… Continue reading ITV Revenue On The Up For ’93
