Speaking At Today’s O&M Technofair Bob Hulks, Chief Executive of BARB, spoke about the benefits which the new panel offers to advertisers as well as how the service will develop into the next century, answering a number of recent criticisms on the way.The benefits of the new panel he high- lighted as being a) an… Continue reading BARB Can Measure The TV Audience Today But What About Tomorrow?
LWT’s group chief executive Greg Dyke, also speaking at O&M’s TV fair today, examined the steps ITV needs to take to remain successful in the face of increasing competition.He began by describing the period between the 1950s and late 1980s as a stable and dull environment for television. In contrast the years between 1990 and… Continue reading ITV Steps For The Future – Greg Dyke
The European Commission has said that, with the exception of tobacco advertising, it will make no further attempts to restrict press advertising.The European Publishers’ Association had been concerned that restrictions on alcohol, pharmaceuticals and financial services would be imposed.The EC President, Jacques Delors, confirmed that “Tobacco advertising was a special case and there is no… Continue reading EC To Scrap Further Ad Bans
57% of people felt that programme standards on terrestrial TV had been maintained in 1991, 29% felt that standards had fallen and 11% saw an improvement, according to the findings of a new survey from the ITC, Television: The Public’s View. ITV BBC1 C4 BBC2 90 91 90 91 90 91 90 91 Improved 14… Continue reading Television: The Public’s View
According to estimates for the month of October, ITV net revenue has come in at around £176.30 million. This represents a slight increase of 0.8% on the same period last year, and a rise of 22.0% on September.Only four contractors managed to up their performance last month. Those achieving the highest increases in revenue share… Continue reading TV Round-Up – October
Channel 5 Holdings has been given until December 4 to show the ITC that it has managed to raise 70% of the financial backing necessary to fund the station. On that note Thames Television has approached the Pearson Group to take up a 20% stake in the venture.Thorn EMI is offering to take a 30%… Continue reading Thames Seeks Backing From Pearson
BBC Enterprises has set up an agreement with the ITVA to supply TV listings information to magazines, newspapers and agencies from the New Year.The decision has come as a surprise to competitive tenders, including IPC who submitted a bid for the position but was not regarded as a fair competitor as it produces lisings magazines… Continue reading BBC Supplies Listings Material
EC telecommunications ministers have called for a further meeting to discuss the future of high-definition TV, claiming that the UK is delaying its progress. Britain has been accused in the past of putting its national interests above those of the other members of the EC during its presidency. An agreement on the action plan for… Continue reading HDTV Held Up By UK
More than half a million Premier League viewers are omitted from BARB figures, according to Sky TV – the 528,000 people who watch the games in pubs and other venues which are not included in BARB’s viewing criteria.The study, carried out by Continental Research, could have a favourable effect on advertising, being an attractive proposition… Continue reading Sky Disputes BARB Figures
The Guardian and Classic FM are getting together to produce a classical music supplement, due to appear in the paper on Thursday December 3rd. The insert will be A4, and made up of 24 pages. It will be editorially led and aims to examine 100 best classical CDs, selecting celebrities’ top tracks. Advertisers taking space… Continue reading Classical Music Slot For Guardian
