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In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.

As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.

The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.

The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.

The New Zealand broadcaster is claiming a significant step forward in campaign management and ad monetisation for total TV by making it possible to extend already-sold linear broadcast campaigns into its TVNZ+ streaming service at scale. The “digital extension spots” come with typical linear controls.

Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.

Magnite will serve as WeAre8’s first SSP, enabling programmatic buying of the social media challenger’s unique ad model for the first time.