A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
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Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
A new Pew Research Center survey of Americans’ news habits suggests that TikTok is becoming a more prominent source of news for Americans, particularly young adults
Google has announced the launch of the Google TV network, a new advertising platform designed to reach viewers on Google TV and other Android TV OS devices
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media
Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024
The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.
United Airlines is taking its in-flight entertainment to new heights with the launch of Kinective Media, a platform that personalizes ads for passengers based on their travel habits