LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”
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The viral water brand Liquid Death has teamed up with the specialty ice cream brand Van Leeuwen to create a limited-edition of hot fudge sundae-flavored sparkling water
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”
NBCUniversal has struck gold with its coverage of the 2024 Paris Olympics, delivering record-breaking ratings and advertising revenue
TikTok, the popular short-form video platform, is expanding its social features with the introduction of group chats and custom stickers to its platform
RBI’s Popeyes has hired Bart LaCount as the new chief marketing officer of Popeyes US & Canada
CartoonNetwork.com no longer exists. Its landing page features a popup directing users to sign up for Max
Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
Advertising group suspends brand safety unit after Elon Musk’s lawsuit earlier this week
Adalytics study raises serious brand safety concerns