TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US
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Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)
At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility
Mail Metro Media scored big at the ceremony during The Media Leader Summit, while Stephen Miron was handed one of two Grands Prix.
Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora
The world’s fourth-largest advertising holding company by revenue is in talks to sell its prominent digital marketing agency R/GA to India’s Tata Consultancy Services, reports the Wall Street Journal
Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media
The Oilers heroics kept fans on the edge of their seats but also proved to be a financial boon for Disney’s ABC, the NHL’s broadcast partner.