With their podcast media agency Telling Media Acast execs Georgie Holt and Christiana Brenton want to close the performance and education gap in podcast advertising in the UK and Europe.
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The Media Leader Podcast: Shez Iqbal joins the podcast alongside host Ella Sagar and guest Jack Benjamin to chat through the nitty gritty of diversity, equality, equity and inclusion in leadership in media and advertising.
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Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
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Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.
Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.
Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.