This month’s The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.
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Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.
At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.
YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.
Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.
At the PinkNews Awards, CEO Benjamin Cohen criticised Conservative leadership for moving backwards on LGBTQ+ issues.
Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?
President of Disney Advertising Rita Ferro told an audience at Leaders Week London that, for sports and entertainment brands, social media is more than just a marketing tool.
Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.