More Industry News articles

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab

Pinterest is upping its advertising game with the launch of Pinterest Ad Labs, a new program designed to test innovative ad formats and leverage the power of AI for personalized experiences

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.

A new Pew Research Center survey of Americans’ news habits suggests that TikTok is becoming a more prominent source of news for Americans, particularly young adults

Google has announced the launch of the Google TV network, a new advertising platform designed to reach viewers on Google TV and other Android TV OS devices

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.