US-based outdoor media company highlights UK operation for delivering higher margins, a higher degree of digital penetration, and less volatility.
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Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?
The world’s biggest podcast platform will focus on developing its automation to “deliver long-term benefits”.
Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.
Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio’s place within the forthcoming Media Bill.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
Analysis: Coming late to the party may be fashionable but it’s costly.
Scope3 has found streaming and display ads respectively produced 7.2 million metric tons of emissions every year.
Feature: What sorts of YouTube content are ‘fit for TV’? Barb Audiences assembled a panel of industry experts to decide.
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.