The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
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PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
LinkedIn has named Whalar, an award-winning, full-service creator agency, as its official marketing partner for creators
Nestlé just became the latest consumer brand to try to cash in on the popularity of GLP-1 drugs. The food giant is launching Vital Pursuit, a new line of frozen food specifically designed for Ozempic users.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.
Pizza Hut is shaking things up in its marketing department, aiming to reignite brand passion and recapture market share.
At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.