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The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.

McDonald’s is putting the brakes on its experiment with IBM with AI-powered drive-thru ordering, at least for now

According to Forrester Research, CX quality has fallen to an all-time low, marking a decline for the third year in a row

TikTok is making a big push into AI-powered marketing tools with the launch of Symphony Digital Avatars and Symphony AI Dubbing

Disney and Pixar’s “Inside Out 2” smashed box office expectations, proving that family-friendly blockbusters are alive and well

All the latest from Cannes Lions with The Media Leader team on the ground.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab