Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
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As mental health, wellbeing and a sense of belonging become priorities for new generations of employees, Spotify UK sales chief Ed Couchman delves into the power of leading teams with kindness.
Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.
Leaders and managers must nurture psychological safety, foster a culture of open communication and commit to progress over perfection, writes Stefanie Daniels.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.
Rather than adding a raft of resolutions to your New Year to-do list, recognise that you don’t need to solve everyone’s problems alone.