More Opinion articles

3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?

Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.

Mirror editor-in-chief Alison Phillips explains what trust actually means, not just for journalism, but the entire media industry. 

Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.

Now is the time for change, urges Nina Franck.

Can AI-enabled tools help to provide suitability at scale on social platforms?

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.