More Opinion articles

In the lead-up to the Festive Season, it’s inevitable that many of us will look back on the past year and compare our lives today with the challenging and anxiety-inducing lockdown events of a year ago. 

Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

While it might not have the glitz of other channels, retail media is where the money is going

If profit is measured, sustainability should be, too.

Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.

How does attention measurement in media avoid the same fate as Google Glass or MySpace?

Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.