More Opinion articles

In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.

In the emerging community economy, brands can serve as the reason and the means through which people connect.

3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?

Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.

Mirror editor-in-chief Alison Phillips explains what trust actually means, not just for journalism, but the entire media industry. 

Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.

Now is the time for change, urges Nina Franck.

Can AI-enabled tools help to provide suitability at scale on social platforms?