More Opinion articles

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.

As mental health, wellbeing and a sense of belonging become priorities for new generations of employees, Spotify UK sales chief Ed Couchman delves into the power of leading teams with kindness.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.

Leaders and managers must nurture psychological safety, foster a culture of open communication and commit to progress over perfection, writes Stefanie Daniels.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.