More Opinion articles

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.

If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.

Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.

As recession looms and tech companies announce layoffs, Anna Sampson shares what she learned from her experiences with redundancy in the media industry.

With a new woman editor at the helm of a major newspaper, will we finally see the end of sexism within our news?

In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.

In the emerging community economy, brands can serve as the reason and the means through which people connect.