More Opinion articles

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.

Ray Snoddy provides his hopes for the year ahead and offers advice on how to keep at bay the newspaper industry’s long predicted demise

World Media Group members discuss their priorities for 2023.

Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.

A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.

Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.

Agency execs and industry leaders discuss what medium had the best year in 2022.

Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.

But how do you actually identify areas for incremental gains in your performance media and act upon them?