The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?
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Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.
The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.