Westminster Press is to centralise its media sales representation. Titles within the group are currently represented by AMRA (principally), A-Plus and Mediaforce.All three are pitching for the full account, with a decision likely in the next two weeks.
Westminster Press is to centralise its media sales representation. Titles within the group are currently represented by AMRA (principally), A-Plus and Mediaforce.All three are pitching for the full account, with a decision likely in the next two weeks.
BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement
BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement
Having analysed the methodology used in its first survey, RAJAR has issued a statement that the analysis has ‘not revealed any fundamental design or operation faults’. Questions had been raised about the survey because its results differed greatly from the ‘old’ JICRAR data.Further investigation will however take place in the following areas: Representation of young… Continue reading Rajar Methodology Results
Having analysed the methodology used in its first survey, RAJAR has issued a statement that the analysis has ‘not revealed any fundamental design or operation faults’. Questions had been raised about the survey because its results differed greatly from the ‘old’ JICRAR data.Further investigation will however take place in the following areas: Representation of young… Continue reading Rajar Methodology Results
BARB has finally issued a summary of the results of the last four weeks of the parallel run, comparing old and new panels.Definitive comparisons can only be based upon the final four weeks to 4 August, since these represented the period where the size of the panels and the classification of panel homes were at… Continue reading Currency Convertor Issued
BARB has finally issued a summary of the results of the last four weeks of the parallel run, comparing old and new panels.Definitive comparisons can only be based upon the final four weeks to 4 August, since these represented the period where the size of the panels and the classification of panel homes were at… Continue reading Currency Convertor Issued
The Irish Times has announced a profit of £IR3.6m for its trading year 1989. The increase is mainly attributed to a large increase in property and appointment advertising.Hot Press, Ireland’s long established music publication with a circulation of 19,000, has appointed Newspaper Representations (071-831 8864) to handle UK advertising sales.Nni Advertising PrizeThe National Newspapers of… Continue reading Irish Times Profits
