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UK Viewing Trends Show Gains For Pay TV
Multi-channel viewing has grown dramatically over the past five years achieving 20% of viewing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%.
| UK Share Of Viewing Trends, 1996 – 2001. | |||||||||||||||
| BBC1 | % share | BBC2 | % share | Total BBC | % share | ITV | % share | Channel 4/S4C | % share | Channel 5 | % share | Others | % share | Total TV | |
| 1996 | 25494 | 32 | 9051 | 12 | 34545 | 44 | 27567 | 35 | 8429 | 11 | – | – | 7916 | 10 | 78458 |
| 1997 | 24175 | 31 | 9084 | 12 | 33259 | 42 | 25801 | 33 | 8325 | 11 | – | – | 9287 | 12 | 78467 |
| 1998 | 23233 | 30 | 8904 | 11 | 32077 | 41 | 24928 | 32 | 8139 | 10 | 3506 | 4 | 10171 | 13 | 78747 |
| 1999 | 22586 | 28 | 8585 | 11 | 31168 | 39 | 24894 | 31 | 8180 | 10 | 4269 | 5 | 11147 | 14 | 79657 |
| 2000 | 22416 | 27 | 8862 | 11 | 31281 | 38 | 24046 | 29 | 8598 | 10 | 4683 | 6 | 13634 | 17 | 82241 |
| 2001 | 20678 | 27 | 8569 | 11 | 29240 | 38 | 20728 | 27 | 7735 | 10 | 4470 | 6 | 15130 | 20 | 77311 |
| Source: BARB/MediaTel Insight | |||||||||||||||
Gains for multi-channel viewing have come largely at the expense of BBC and ITV although Channel 4 has also suffered a decline in share of viewing. Channel 5’s audience share has grown to 6% since its launch in 1997.