ABC National Newspaper Round-Up: December 2012
The daily newspaper market was down -1.9% in December 2012. The ‘i’ was hit hardest, recording a -3.7% drop, losing just over 11,000 copies (although the paper has seen growth on the previous year with an additional 69,596 copies – the only daily paper to do so).
The next biggest drops were for the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).
In the quality market, the Financial Times won out in December with a 1.6% increase over the previous month (4,519 copies), while the Daily Telegraph saw growth of just +0.2% (1,027 copies) and the Guardian just +0.3% or 630 copies.
In the mid-market, both the Daily Mail and the Daily Express were down, -1.4% and -1.5%, respectively.
The popular market, which recorded all-round losses for the month, the Daily Mirror saw the least at -1%, or -10,299 copies.
For the free London papers, City A.M was down -1.3% – but the paper has seen good growth over the year with a positive 37.5% growth from December 2011 (34,799 copies). The Metro was down just 0.1% for the month and the Evening Standard -1.5% (or 10,382 copies).
No paper recorded any growth in the Sunday market and the entire market was down -251,808 on the previous month (-3%).
The Sun on Sunday saw the biggest drop, down -6.1% (-122543 copies), followed by Scotland on Sunday down -5.4% (-2,142 copies) and People, down -3.9% (-17,188).
Tables and Graphs
| Daily Titles | Dec-11 | Nov-12 | Dec-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,045,243 | 8,474,439 | 8,312,744 | -732,499 | -8.1 | -161,695 | -1.9 |
| Quality | |||||||
| Daily Telegraph | 587,040 | 546,438 | 547,465 | -39,575 | -6.7 | 1,027 | 0.2 |
| Financial Times | 333,771 | 281,882 | 286,401 | -47,370 | -14.2 | 4,519 | 1.6 |
| Guardian | 230,108 | 203,592 | 204,222 | -25,886 | -11.2 | 630 | 0.3 |
| i | 221,715 | 302,373 | 291,311 | 69,596 | 31.4 | -11,062 | -3.7 |
| Independent | 119,551 | 79,071 | 78,082 | -41,469 | -34.7 | -989 | -1.3 |
| Scotsman | 38,647 | 32,736 | 32,463 | -6,184 | -16.0 | -273 | -0.8 |
| Times | 409,060 | 399,321 | 396,041 | -13,019 | -3.2 | -3,280 | -0.8 |
| Mid Market | |||||||
| Daily Express | 596,415 | 537,236 | 529,096 | -67,319 | -11.3 | -8,140 | -1.5 |
| Daily Mail | 1,994,908 | 1,871,577 | 1,844,569 | -150,339 | -7.5 | -27,008 | -1.4 |
| Popular | |||||||
| Daily Mirror | 1,092,182 | 1,044,940 | 1,034,641 | -57,541 | -5.3 | -10,299 | -1.0 |
| Daily Record | 274,505 | 253,618 | 250,096 | -24,409 | -8.9 | -3,522 | -1.4 |
| Daily Star | 616,498 | 559,972 | 540,548 | -75,950 | -12.3 | -19,424 | -3.5 |
| Sun | 2,530,843 | 2,361,683 | 2,277,809 | -253,034 | -10.0 | -83,874 | -3.6 |
| London Free Press | Dec-11 | Nov-12 | Dec-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total London Press | 1,565,794 | 1,613,598 | 1,600,660 | 34,866 | 2.2 | -12,938 | -0.8 |
| City A.M | 92,879 | 129,356 | 127,678 | 34,799 | 37.5 | -1,678 | -1.3 |
| London Evening Standard | 694,431 | 701,271 | 690,890 | -3,541 | -0.5 | -10,381 | -1.5 |
| Metro (London) | 778,484 | 782,971 | 782,092 | 3,608 | 0.5 | -879 | -0.1 |
| Sunday Titles | Dec-11 | Nov-12 | Dec-12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,154,665 | 8,333,807 | 8,081,999 | -72,666 | -0.9 | -251,808 | -3.0 |
| Quality | |||||||
| Independent On Sunday | 128,394 | 118,383 | 116,513 | -11,881 | -9.3 | -1,870 | -1.6 |
| Observer | 266,659 | 236,179 | 230,833 | -35,826 | -13.4 | -5,346 | -2.3 |
| Scotland on Sunday. | 45,652 | 39,394 | 37,252 | -8,400 | -18.4 | -2,142 | -5.4 |
| Sunday Times | 935,442 | 894,992 | 877,482 | -57,960 | -6.2 | -17,510 | -2.0 |
| Sunday Telegraph | 452,858 | 432,315 | 428,092 | -24,766 | -5.5 | -4,223 | -1.0 |
| Mid Market | |||||||
| Mail On Sunday | 1,909,075 | 1,732,385 | 1,687,301 | -221,774 | -11.6 | -45,084 | -2.6 |
| Sunday Express | 626,832 | 481,009 | 473,336 | -153,496 | -24.5 | -7,673 | -1.6 |
| Sunday Post | 301,841 | 246,629 | 245,727 | -56,114 | -18.6 | -902 | -0.4 |
| Popular | |||||||
| Daily Star Sunday. | 640,406 | 368,268 | 360,747 | -279,659 | -43.7 | -7,521 | -2.0 |
| People | 780,266 | 445,594 | 428,406 | -351,860 | -45.1 | -17,188 | -3.9 |
| Sun (Sunday) | n/a | 2,009,282 | 1,886,739 | n/a | n/a | -122,543 | -6.1 |
| Sunday Mail | 365,232 | 292,920 | 285,028 | -80,204 | -22.0 | -7,892 | -2.7 |
| Sunday Mirror | 1,702,008 | 1,036,457 | 1,024,543 | -677,465 | -39.8 | -11,914 | -1.1 |
| Daily Titles | Jul 11 – Dec 11 | Jun 12 – Nov 12 | Jul 12 – Dec 12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,439,512 | 8,733,038 | 8,619,173 | -820,339 | -8.7 | -113,865 | -1.3 |
| Quality | |||||||
| Daily Telegraph | 609,586 | 567,637 | 563,148 | -46,438 | -7.6 | -4,489 | -0.8 |
| Financial Times | 338,374 | 288,743 | 286,768 | -51,606 | -15.3 | -1,975 | -0.7 |
| Guardian | 234,845 | 206,162 | 204,839 | -30,006 | -12.8 | -1,323 | -0.6 |
| i | 201,768 | 286,897 | 290,261 | 88,493 | 43.9 | 3,364 | 1.2 |
| Independent | 154,091 | 82,771 | 80,640 | -73,451 | -47.7 | -2,131 | -2.6 |
| Scotsman | 39,565 | 34,326 | 33,795 | -5,770 | -14.6 | -531 | -1.5 |
| Times | 426,675 | 403,610 | 403,022 | -23,653 | -5.5 | -588 | -0.1 |
| Mid Market | |||||||
| Daily Express | 614,584 | 554,800 | 541,616 | -72,968 | -11.9 | -13,184 | -2.4 |
| Daily Mail | 2,019,076 | 1,900,239 | 1,883,608 | -135,468 | -6.7 | -16,631 | -0.9 |
| Popular | |||||||
| Daily Mirror | 1,136,308 | 1,072,586 | 1,064,629 | -71,679 | -6.3 | -7,957 | -0.7 |
| Daily Record | 292,937 | 271,328 | 266,331 | -26,606 | -9.1 | -4,997 | -1.8 |
| Daily Star | 668,754 | 590,358 | 580,091 | -88,663 | -13.3 | -10,267 | -1.7 |
| Sun | 2,702,949 | 2,473,581 | 2,420,425 | -282,524 | -10.5 | -53,156 | -2.1 |
| Sunday Titles | Jul 11 – Dec 11 | Jun 12 – Nov 12 | Jul 12 – Dec 12 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,663,850 | 8,674,323 | 8,525,368 | -138,482 | -1.6 | -148,955 | -1.7 |
| Quality | |||||||
| Independent On Sunday | 147,504 | 120,663 | 119,615 | -27,889 | -18.9 | -1,048 | -0.9 |
| Observer | 273,250 | 241,279 | 239,075 | -34,175 | -12.5 | -2,204 | -0.9 |
| Scotland on Sunday. | 49,663 | 41,593 | 40,409 | -9,254 | -18.6 | -1,184 | -2.8 |
| Sunday Times | 978,770 | 908,997 | 902,559 | -76,211 | -7.8 | -6,438 | -0.7 |
| Sunday Telegraph | 479,996 | 449,040 | 445,442 | -34,554 | -7.2 | -3,598 | -0.8 |
| Mid Market | |||||||
| Sunday Express | 664,076 | 498,088 | 490,491 | -173,585 | -26.1 | -7,597 | -1.5 |
| Mail On Sunday | 2,039,342 | 1,777,322 | 1,753,502 | -285,840 | -14.0 | -23,820 | -1.3 |
| Sunday Post | 318,605 | 269,574 | 263,612 | -54,993 | -17.3 | -5,962 | -2.2 |
| Popular | |||||||
| Daily Star Sunday. | 693,592 | 423,713 | 403,711 | -289,881 | -41.8 | -20,002 | -4.7 |
| People | 822,923 | 453,685 | 450,357 | -372,566 | -45.3 | -3,328 | -0.7 |
| Sun (Sunday) | n/a | 2,104,422 | 2,046,117 | n/a | n/a | n/a | n/a |
| Sunday Mail | 395,414 | 308,951 | 304,174 | -91,240 | -23.1 | -4,777 | -1.5 |
| Sunday Mirror | 1,800,715 | 1,076,996 | 1,066,304 | -734,411 | -40.8 | -10,692 | -1.0 |