YouTube vlogger Callux joins line-up for Video Upfronts

Thursday sees MediaTel Group’s second Video Upfronts – a day-long event that focuses on content, innovation, data, technology and monetisation – with many of the biggest names across the industry showcasing new material, technology and opportunities.

Late additions to the agenda include:

Peter Cowley, founder of Spirit Digital Media, working with the likes of Jamie Oliver (Food Tube), Lovejoy and Rimmer (‘Taste’ channel) and ‘Live In Chelsea,’ E4.com’s online spin-off show for Made in Chelsea.

Rupert Britton, creative & strategy director, Liquid Thread UK, on branded content.

Callux, a vlogger, who now has over 250,000 subscribers – working with Base79 – who will tell the invited audience how he started, as well as showcasing content and discussing how he works with brands.

Presentations and panels feature: Machinima, YuMe, Videology, Brightroll, Base79, Nielsen, Millward Brown, NewsUK and Newsflare.

Full details here