Nielsen is to start measuring viewing on subscription VOD services in the US next month, including Netflix and Amazon Prime Instant Video.
According to a report in the Wall Street Journal, Nielsen will not require consent and will be unable to capture viewing on mobile devices, but using an audio recognition tool in its metered homes will be able to assess what content is being watched.
The WSJ says the effort is designed to help content owners learn more about the impact of licensing their programs to these streaming players.
Big media companies have been generating revenue growth by selling Netflix and Amazon streaming rights to their TV shows, but some are worried that in the long run they could hurt their viewership on traditional, ad-supported television, where they still make the vast majority of their money.
“Our clients will be able to look at their programmes and understand: Is putting content on Netflix impacting the viewership on linear and traditional VOD ?” Brian Fuhrer, a senior vice president at Nielsen, told the paper.
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