New research from the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
Growth in jobs related to advertising is expected to be more than double that of the wider economy: 14.2 per cent compared to 5.6 per cent.
Over half (39,370) of the new roles will be in production, creation and in-house positions the AA said, whilst 17 per cent (12,172) will come from media and a further 27 per cent (18,994) from across the advertising supply chain.
“Across the digital economy, the creative industries and beyond, investment in advertising is creating high quality UK jobs for everyone from actors to analysts,” said Tim Lefroy chief executive, at the AA.
According to AA/Warc Expenditure Report data, UK advertising spend is expected to grow 5.7% to over £19 billion in 2015, with particularly strong growth expected in mobile, digital news and television on-demand.
“All the major parties are switching on to the massive potential in the UK’s creative industries, and advertising is right at the heart of it,” Lefroy added.
“Not only are we the second largest creative industry in our own right, but we’re a source of billions in revenues to fuel creative output in television, radio, publishing and more.”
