Magnetic hires head of insight

Magnetic, the marketing agency for magazine media, has appointed MediaCom’s Anna Sampson as its new head of insight.

Sampson will lead Magnetic’s research department, which is currently working on a study exploring the evolving role that premium content plays in consumer lives. She will work closely with both David Brennan from Media Native and Lizzie Rankin from Kantar Media, who are working as part of the research team.

Sampson leaves her role at MediaCom as associate director of real world insight after five years. Prior to that she was head of insight for Rise Communications and consumer insight manager for Carat Insight.

“As Magnetic looks to help agencies and customers better understand the growth in demand and influence of magazine media content, Anna is a key hire,” said Magnetic CEO Sue Todd.

“The experience she brings from her time at MediaCom and Carat will be crucial and this appointment, as well as our upcoming study, demonstrates our commitment to creating the best possible insight to help advertisers get the most from the unique engagement opportunities available within magazine media.”

Sampson added: “The evolution of the magazine media industry, its welcoming brand environments and multitude of marketing opportunities are what really excites me about joining.

“I look forward to working with Magnetic’s stakeholders and agency customers to produce useful insight that demonstrates the growing power and influence of magazine media.”