All 4 to launch on Chromecast

Channel 4 has announced that All 4 will be available on Google’s Chromecast ahead of the festive season.

From 24 November, viewers will be able to use their Android mobile device or Chrome browser on their computer to cast Channel 4 content directly to their TV using the Chromecast dongle, with the service available from the All 4 iOS app in mid-December.

Ahead of the launch a brand new ad campaign starring Made in Chelsea socialite Spencer Matthews and C4 property guru Phil Spencer will debut in peak time during TFI Friday on 20 November.

Carl Pfeiffer, head of distribution for Channel 4, said: “We know that Chromecast functionality has been a popular request of All 4 users, so we’re delighted to launch this side of Christmas.”

Channel 4’s agency principal, Chris Braithwaite, added: “We’ve enjoyed working very collaboratively with Google on this campaign and, with the help of Channel 4’s Spencers, the creative shows a new and innovative way to consume All 4 content.”

All 4, Channel 4’s new digital service, replaced 4oD in March 2015 and is currently available on a wide range of platforms including PC, Freesat Freetime, Sky, Virgin Media, BT TV, YouView and NOW TV/Roku boxes, as well as a number of apps and games consoles.