IPA launches programme for agencies and tech start-ups

The IPA has launched a new three-phase programme to help improve understanding and working practices between agencies and tech start-ups.

The first phase will look at the current state of play by featuring a range of articles on innovation, tech start-ups, agencies and intermediaries on the IPA’s Emerging Futures Hub, accompanied by a piece by media journalist Dominic Mills which will look at the key issues from all sides.

Phase two will see the publication of case studies of successes and failures between agencies and tech start-ups, followed by a final phase that will see the publication of a code of good practice.

[advert position=”left”]

“Anecdotal evidence suggests that whilst examples of successful working relationships between agencies and tech start-ups exist, the collective opportunity would benefit from fewer instances of friction and confusion,” said Nigel Gwilliam,head of media and emerging tech at the IPA.

“The IPA is where competitive agencies collaborate for collective good, and by working with experts in this field we hope to raise the collective bar of understanding, engagement and best practice.”