UKOM appoints new director of insight

Julie Forey has joined UKOM as director of insight, where she will be responsible for driving awareness and understanding of the UK’s online measurement industry body.

Jointly owned by the Internet Advertising Bureau (IAB) and Association of Online Publishers (AOP), and supported on the board by the IAP and ISBA, UKOM is responsible for delivering the industry governed and recognised standard of multi-platform online audience measurement.

Forey joins from AOL, where she has been senior insight manager since 2015. She has also held senior roles at Microsoft and Xbox, with her early career including stints at ITV and GGK.

“With the wealth of data available today, it’s a very exciting time to be working in the field of digital and audience measurement,” Forey said.

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“I look forward to embracing new measurement challenges at UKOM as the digital media market becomes increasingly complex and its rapid evolution continues.”

Ian Dowds, CEO of UKOM, added: “Julie brings a depth of expertise and a real enthusiasm for the kind of insight that the UKOM endorsed comScore data can provide.

“Her work will make UKOM even more relevant and valuable to the entire digital marketplace.”