Sue Unerman on an alternative commercial model for newsbrands

Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?

MediaCom’s Sue Unerman thinks so and expands on her thoughts in this video interview taken during a Mediatel and Trinity Mirror breakfast debate on Wednesday.

While many newsbrands remain strong and influential, current business models are under strain, she says – and offers an alternative commercial approach that she believes would “totally shift the model”.

Unerman also touches on issues around data – or lack of – and the impact this has on planning, budgets and long-term brand-building.