A new events business for the media and advertising industry launches this week, as Mediatel and Hubble Media join forces to create Mediatel Events Ltd.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry and provide partners with an opportunity to reach wider audiences.
The business will have a strong presence at IBC, where Hubble has long been active, and at dmexco, where Mediatel successfully made its editorial debut in 2015 and will again this year.
“This is a natural progression for two companies intent on growth by constantly delivering on industry and client needs,” Jones said.
“There are some great synergies here in terms of the reach we can give to our clients and the scope we have for new activities.”
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Mediatel serves UK agency and media owners with a series of annual one day and half day events covering a wide range of subjects, from automated trading to the future of newsbrands, and two growing awards events – the Media Research Awards and Connected Consumer Awards.
Hubble Media Ltd, which has been operating since 2009, owns the Connected TV World Summit and the Future TV Advertising Forum.
Commenting on the move, Lebbon said: “Both our teams are totally immersed in their markets, they understand where the media, advertising and television markets are heading and we have a clear vision of the kinds of events and editorial that will help our readers and delegates do their jobs.
“This deal gives us more chance to do more of the things we want to.”
Each business’s publishing brands – Mediatel’s Newsline and Hubble’s Videonet – will continue to run as normal, with both playing an active role in all new company initiatives.
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