What next for magazine media?

As audiences seek out new ways to consume content, Bauer’s digital creative director, Hannah Rouch, has said that collaboration with other magazine publishers will be a key part of its strategy going forward.

At a joint Mediatel and Magnetic event last week, Rouch said there is a huge appetite for multi-media content to support the existing print model – and that publishers shouldn’t be afraid to build campaigns together.

In the video interview above, Rouch also explains how Bauer’s audience is evolving, and why e-commerce and podcasts will be a big focus next year.