Can you name the future of digital video in one word?

During a panel debate at Videoscape 2017 – Mediatel’s annual conference looking at the UK video market – Videology’s Jon Block asked panellists from Publicis, the7stars, MEC and TubeMogul to describe the future of digital video in one word.

Here, ITV’s former controller of commercial digital products shares the answers they gave and gives a round-up of what was a fascinating debate around the changing video landscape.