Video: Advancing the viewability debate

Are we thinking about online advertising’s viewability problem all wrong? The co-founder and CEO of Comscore, Gian Fulgoni, certainly thinks so and is introducing ways to help remove it as a “friction point” – allowing brands and agencies to concentrate on more important metrics.

Here, Dino Myers-Lamptey, head of strategy at the7stars, responds to the development – and explains how we should advance the debate.