Online measurement: Why the big platforms finally deserve kudos

The independent, third-party measurement of online platforms such as Facebook and Google has been a hot topic over the last year.

Facebook’s now infamous metrics blunder, which saw the social media platform miscalculate video views on its site, undoubtedly undermined trust and caused a wave of anger alongside calls for better transparency.

However, attitudes and priorities have shifted since then, as Mediatel reported earlier this year.

Now independent measurement companies are finally getting under the hood and evaluating different characteristics of campaigns being delivered on the large online platforms.

Here, one of those measurement companies, Comscore, explains why a new era of cooperation is finally underway.

Hear from the company’s co-founder and CEO, Gian Fulgoni, in the short video interview above on why things are finally looking up.